Mela Creative has been working with ITW Proline, a leading manufacturer of hardware products, for many years to develop brand identities for their numerous product ranges.

Within the Zenith brand, the Sure Hook range has been positioned as a premium range of hooks. Our vibrant colour-coded packaging design attract consumers and reinforce the “easy to choose, easy to use” tag line of the Zenith brand.

An appealing Sales Presenter and well-positioned trade journal advertisements designed by Mela Creative were important in winning new business with hardware buyers.