The starting point of creating a brand identity is the logo. A logo should capture a brand’s personality and be instantly recognisable. A logo is more than a product or company name; it should be a unique symbol that distinguishes the brand from its competitors and is not easily replicated by simply typing the name in a particular font.
Are you able to match each logo, recently designed by Mela Creative, to the descriptions below?
• multi-faceted, outside-the-square PR Company
• proven holistic weight loss program
• fresh thinking, professional heating, ventilation & air-conditioning service
• new authentic southern Italian restaurant with a family atmosphere
Interestingly, as reported by AdNews, Procter & Gamble (P&G) will be promoting its corporate branding to consumers for the first time in Australia by including its corporate logo and tagline, "Touching lives, improving life" in advertising and marketing material of some of its best known brands such as Pantene, Metamucil, Gillette, Olay & Vicks. P&G managing director for Australia and New Zealand, Maile Carnegie, said: "By introducing P&G to our consumers, we are looking to strengthen our affinity with them, giving them an insight into who we are and what we stand for, while reinforcing their confidence in our brands and products."
Central to our design service is creating new brand identities for companies that are either just starting out, have outgrown their existing brand identity or need a complete overhaul to improve their brand image
or remain relevant to today’s market.