Lane Specifier Series

A brand identity is formed by the prominent and consistent use of colour, font & style throughout all visual communication. The Lane Security Specifier Series is a new range of door levers, knobs and locks that offers security integrated with elegant stylish designs.

The Specifier Series brand identity designed by Mela Creative features bold colours and the prominent use of the Lane Security logo on all packaging, POS, advertising and marketing material. Distinct colour differentiation between sub-categories has been used in the pack designs to allow easy identification of the product’s application eg passage, privacy. This has been extended to the POS display unit to ensure speedy selection of the right product for the right application for both tradies and DIYers alike. Known in the industry for bringing innovation to the door hardware category, the Lane Security brand has been successfully leveraged over the years to introduce new ranges, such as Specifier Series to the market.

Effective branding that reinforces the brand identity at every touch strongly influences the overall perception of the brand in the minds of customers, suppliers and even employees. This is an essential element in building brand equity, a valuable asset to any business.