After the success of the Gluten Free range of products, Bayview Seafoods has extended its retail range of frozen meal solutions to include the new look Bayview retail range. Crumbed flathead, flounder and whiting fillets will be launched into Coles stores nationally this February.
Mela Creative has designed the new packaging to complement and differentiate from the existing Gluten Free range packaging that has been on Coles supermarket shelves for over 12 months and has recently expanded into Woolworths and selected IGA stores. Effective branding under the ongoing guidance of Mela Creative will continue to develop the retail presence of Bayview in the Australian food industry.