Zenith is a brand that Mela Creative has been working closely with for many years, alongside the marketing team at ITW Proline. The most recent product range that we have helped to launch is the Sure Tie range of tie downs now available at all leading hardware retailers.
Mela Creative designed the new blister packaging for the entire range and then went on to design and print the POS, advertising and marketing collateral required to successfully sell this range in the retail market.
The point of sale comes complete with eye-catching shelf signage and relevant product information displays to aid customer selection. A timely trade journal advertisement introduced the product to the hardware industry and was supported with a marketing brochure for the sales team to use. The product range was also advertised in retail magazines to create consumer interest.
We anticipate that ITW Proline will have much success with this range.