Neuroblastoma is a childhood cancer that has personally touched the hearts of the team at
Mela Creative.
We are running in the
Neuroblastoma Awareness Day 10 km Fun Run on
Feb 2 at
Sydney Park to raise funds for research and need your support.
Support Neuroblastoma Childhood Cancer Awareness Day
My nephew, Luciano was diagnosed with Neuroblastoma at 13 months of age. Dubbed "Lucky Luciano" by
our local newspaper, The Leader, Luciano will be celebrating his 4th
Birthday this week and is in remission from this childhood cancer. After
a horrendous year of ongoing chemotherapy and surgery, which meant
spending a lot of time at The Sydney Children's Hospital, Luciano is
indeed lucky to have survived and is now doing extremely well. Others
however are not so lucky, with Neuroblastoma claiming the lives of over
half the children diagnosed with aggressive forms of the cancer in
Australia. Please help save the lives of children with cancer.Thank You,
Emanuel Mazzucco All
donations are sent directly to Children's Cancer Institute Australia
and you'll get a receipt automatically via email. All donations over $2
are tax deductible.
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A time to be merry and spend time with family and friends.

Mela Creative will be closed for the festive season from Thursday 20th December to Monday 14th January.
Thank you for being the reason for our creative work this year, we look
forward to sharing our fresh and inspiring creative talent with you all
in the new year.
We wish you all a very Merry Christmas in all our languages…
Buon Natale, Feliz Natal & Craciun Fericit from the Mela Creative team.
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We are proud to announce the addition of two very talented young designers to our team.
Anca and Eduardo have joined Mela Creative and look forward to injecting new and inspiring energy to our work. We are excited to have them on board.
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As
some of you have heard, Rosanna recently spent an amazing month in
Italy soaking up the Italian sun, feasting on Italian food, exploring
Italian history and embracing the Italian way of life.
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A leatherwood honey made in Tasmania, Delishors Honey is being launched
on the Australian market and for export to Asia. This premium quality
product required a logo and label design by Mela Creative to reflect its
up-market positioning and unique source.
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Many marketing managers and business owners throughout Sydney and
beyond enjoyed a sweet temptation with compliments of Mela Creative.
Surrendering to the irresistible taste of the everyday apple transformed
into a seductive treat gave them an opportunity to reflect on their
product’s packaging shelf appeal.
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Everyone loves the buzz created by the highly visible marketing that goes with the Easter season.
With the multitude of chocolate eggs and bunnies, you can’t avoid getting excited.
Maybe it’s time to give your brand new life or your packaging a makeover or
maybe even hatch a new product.
Enjoy the Easter break!
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Mela Creative will close at midday, Thursday 22nd December
and re-open on Monday 16th January.
The Mela Creative team will be enjoying time out with family
and friends over a sizzling summer BBQ or two...
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The starting point of creating a brand identity is the logo. A logo should capture a brand’s personality and be instantly recognisable. A logo is more than a product or company name; it should be a unique symbol that distinguishes the brand from its competitors and is not easily replicated by simply typing the name in a particular font.
Are you able to match each logo, recently designed by Mela Creative, to the descriptions below?
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Mela Creative is pleased to announce that Husqvarna Australia has recently come on board as a new client.
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Packaging of consumer goods is a highly visible target for the sustainability agenda. For brand owners, “going green” by offering sustainable packaging is a powerful tool in winning over consumers as this demonstrates a commitment to sharing the responsibility of the total environmental impact of their product and its packaging.
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I
don’t know anyone over the age of 10 that doesn’t have access to a
computer with software capable of producing anything from a brochure to
an e-newsletter. Do it yourself template websites are just as easy to
get your hands on. So, is it fair to say that everyone is a designer?
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After
the success of the Gluten Free range of products, Bayview Seafoods has
extended its retail range of frozen meal solutions to include the new
look Bayview retail range.
[Read more...]
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Welcome to our first newsletter for 2011. The team at Mela Creative enjoyed a lovely three-week break that began with our Christmas party held at Ivy’s Uccello restaurant.
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Mela Creative will close at midday, Thursday 23rd December and re-open on Thursday 13th January
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Yes! Our much anticipated new website is now live and ready to take us to a new level of connection with the outside world. With links to social media networks and easy to use news function, we are able to engage with our existing and potential clients as never before.
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Bayview Seafoods has just completed an extensive branding project with the guidance of Mela Creative.
In order to differentiate the various areas of operation of the company that ranges from retail to food service to private label contracting, a new Bayview brand identity was created to complement the Bayview Seafoods corporate identity.
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Advertising Gurus extol the virtues of packaging updates – in a recent Gruen Transfer episode on the ABC the discussion turned to the government’s campaign to enforce “plain packaging” of cigarettes and tobacco products.
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This September marked the 10-year anniversary of our senior designer, Angelo Biviano at Mela Creative.
Angelo started at our company as a young, enthusiastic newly graduated graphic designer in September 2000. Over the 10 years that Ange has been at Mela Creative he has developed into a very talented and experienced designer – a true asset to our company.
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Zenith is a brand that Mela Creative has been working closely with for many years, alongside the marketing team at ITW Proline. The most recent product range that we have helped to launch is the Sure Tie range of tie downs now available at all leading hardware retailers.
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If you haven’t visited our Camperdown offices recently, you would not know that our building has recently undergone a make over!
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Happy Birthday, Scott! Congratulations on turning 50!Scott has returned from his two and a half week sabbatical in the Big Apple refreshed and brimming with new ideas and inspiration.
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Our new website design concept is finally taking shape and will soon be ready to go LIVE!
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Mela Creative has recently been undertaking an update and refresh of existing product packaging and label designs for Brancourts range of dessert yoghurts and retail cheese products.
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